Canada's National Vehicle Recycling Program Encourages Canadians to take spring cleaning to the streets

TORONTO, Feb. 15 /CNW/ - When spring cleaning your home this year, why stop at your front door? Retire Your Ride, Canada's National Vehicle Recycling Program, is calling on Canadians to go above and beyond the typical household chores and take spring cleaning to the streets. By turning their focus to garages and retiring their model year 1995 and older vehicles before the program ends on March 31, 2011, Canadians can help the environment and themselves.

"It's time for Canadians to clean up their acts and get rid of their high-polluting cars," said Fatima Crerar, Managing Director, Summerhill Impact, national delivery agent for Retire Your Ride.  "Through the Retire Your Ride program, Canadians can choose from a number of rewards that encourage more sustainable methods of transportation if they participate before the March 31st deadline."

Model year 1995 or older vehicles were not manufactured according to today's more stringent emissions standards and produce 19 times more air pollution than a 2004 or newer model, so every vehicle retired through the program makes a difference to our air quality. Spring cleaning the environment is made easy with the Retire Your Ride program as Canadians can be assured that their car is properly recycled, preventing the release of toxics into the environment and protecting Canada's land, air and water.

Canadians who own a 1995 model year or older vehicle and choose to take part in Retire Your Ride before the program ends on March 31, 2011 can be rewarded with one of a number of incentives available, including:

    * Bicycles - A discount of $350 or more, off of a high-end commuter bicycle as well as up to 15 per cent off parts and services
    * Transit Passes - Free transit passes in some municipalities
    * Car sharing memberships
    * Cash - $300 cash
    * In addition, manufacturer supported rebates are also available from Chrysler, Hyundai, Ford and GM

By trading in their older, high-polluting vehicles for a more sustainable mode of transportation, such as biking or taking public transit, Canadians can also help reduce greenhouse gas emissions.

Retire Your Ride aims to reduce smog-forming emissions, encourage the use of sustainable transportation and ensure vehicles are responsibly recycled.  Since its launch, Retire Your Ride has taken more than 125,000 vehicles off the road nationally, reducing thousands of tonnes of smog-forming emissions. For Canadians who are looking to retire their 1995 and older model year or older vehicles, Retire Your Ride provides an easy way to responsibly recycle their cars and be rewarded for it. With many great incentives available, Canadians are encouraged to act now, before the program ends on March 31, 2011.

About Retire Your Ride - retireyourride.ca

Retire Your Ride is a national program designed to effectively and efficiently retire 1995 model year or older vehicles in an environmentally responsible manner, in an effort to improve air quality and encourage the use of sustainable transportation.  The Retire Your Ride program is delivered nationally by Summerhill Impact, funded by the Government of Canada and supported by a network of experienced regional delivery agents across the country, as well as a national network of automotive recyclers trained and audited in environmentally sound practices. 

SOURCE : Optimum Public Relation and SummerHill Impact